SNL: Online radio: Simulcast or Internet-only?

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Online radio: Simulcast or Internet-only?

As radio broadcasters broaden their local audiences through online streaming and mobile apps, will they be able to keep up with online-only personalized radio services? This IIF tracks the growing popularity of online radio via simulcasts from terrestrial stations as well as Web-only radio services on PCs, mobile phones, iPods, tablets and in-car Internet radio devices, and details our analysis of how this trend will shape overall radio-industry revenues.

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