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Section 1: 13F-HR

Form 13F Filer Information

Filer CIK
Filer CCC
File Number
03-31-2020
Period
Is this a LIVE or TEST Filing? LIVE TEST
Would you like a return copy? YES
Is this an electronic copy of an official filing submitted in paper format? YES

Submission Contact Information

Name
Phone
Email Address

Notification Information

Notify via Filing website only? YES

Notification will automatically be sent to the Login CIK, Submission Contact, and Primary Issuers. Specify additional addresses below.

Notification Email Addresses

United States
Securities and Exchange Commission
Washington, D.C. 20549

Form 13F

Form 13F Cover Page

Report for the Calendar Year or Quarter Ended:
03-31-2020
Check here if Amendment: Amendment Number:

This Amendment (Check only one.):

is a restatement.
adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
FIRST BUSINESS FINANCIAL SERVICES, INC.
Address:
401 CHARMANY DRIVE
PO Box 44961
MADISON
WI
53744

Form 13F File Number:

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:
/s/ Brendan Freeman
Title:
President, First Business Trust & Investments
Phone:
608-232-5951

Signature, Place, and Date of Signing:

/s/ Brendan Freeman
[Signature]
Madison,WI
[City, State]
04-30-2020
[Date]

Report Type (Check only one.):

13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)

13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)

13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

List of Other Managers Reporting for this Manager

[If there are no entries in this list, omit this section.]

Form 13F File Number Name

[Repeat as necessary.]

Do you wish to provide information pursuant to Special Instruction 5? Yes No

Additional Information

Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
115
Form 13F Information table Value Total:
502273
(thousands)

Confidential information has been omitted from the public Form 13F report and filed separately with the Commission.

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.


NONE





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Section 2: INFORMATION TABLE (INFORMATION TABLE)

FORM 13F INFORMATION TABLE

Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column 8
Name of Issuer Title of Class CUSIP Value
(x$1000)
SHRS or
PRN AMT
SH/PRN PUT/CALL Investment
DISCRETION
Other
Manager
Voting Authority
Sole Shared None
Accenture PLC Common G1151C101 373 2285 SH SOLE 2285 0 0
Air Prods Chems Inc Common 009158106 409 2050 SH SOLE 2050 0 0
Alibaba Group Hldg Ltd Sponsor Common 01609W102 349 1795 SH SOLE 1795 0 0
Allegheny Technologies Inc Common 01741R102 122 14325 SH SOLE 14325 0 0
Allstate Corp Common 020002101 1029 11213 SH SOLE 11213 0 0
Alphabet Inc Cap Stk Cl A Common 02079K305 580 499 SH SOLE 499 0 0
Alphabet Inc Cap Stk Cl C Common 02079K107 408 351 SH SOLE 351 0 0
Altria Group Inc Common 02209S103 295 7616 SH SOLE 363 0 7253
Amdocs Ltd ADR Common G02602103 385 7010 SH SOLE 7010 0 0
American Tower Corp Common 03027X100 1056 4848 SH SOLE 4848 0 0
Amerisourcebergen Corp Common 03073E105 519 5867 SH SOLE 5867 0 0
Amgen Inc Common 031162100 811 4000 SH SOLE 4000 0 0
Analog Devices Inc Common 032654105 828 9232 SH SOLE 9232 0 0
Anthem Inc Common 036752103 615 2708 SH SOLE 2708 0 0
Aon Plc Shs Cl A Common G0408V102 326 1975 SH SOLE 1975 0 0
Apple Inc Common 037833100 2960 11640 SH SOLE 10247 0 1393
Arista Networks Inc Common 040413106 513 2532 SH SOLE 2532 0 0
AT&T Inc Common 00206R102 259 8870 SH SOLE 3298 0 5572
Baker Hughes Company Common 05722G100 139 13207 SH SOLE 13207 0 0
Bank Of Montreal Common 063671101 233 4635 SH SOLE 919 0 3716
Berkshire Hathaway Inc Class A Common 084670108 272 1 SH SOLE 0 0 1
BlackRock Inc Common 09247X101 251 570 SH SOLE 570 0 0
Boeing Co Common 097023105 526 3526 SH SOLE 3026 0 500
Broadcom Inc Common 11135F101 636 2683 SH SOLE 2683 0 0
Centerpoint Energy Inc Common 15189T107 301 19450 SH SOLE 19450 0 0
Chevron Corp Common 166764100 358 4947 SH SOLE 1430 0 3517
Cisco Systems Inc Common 17275R102 1083 27552 SH SOLE 24573 0 2979
Coca-Cola Co Common 191216100 1162 26250 SH SOLE 1200 0 25050
Corning Inc Common 219350105 266 12970 SH SOLE 12970 0 0
CSX Corp Com Common 126408103 382 6658 SH SOLE 6658 0 0
Darden Restaurants Inc Common 237194105 238 4364 SH SOLE 4364 0 0
Discover Financial Services Common 254709108 433 12143 SH SOLE 12143 0 0
eBay Inc Common 278642103 438 14571 SH SOLE 14571 0 0
Electronic Arts Inc Common 285512109 476 4752 SH SOLE 4752 0 0
Energy Select Sector SPDR ETF Common 81369Y506 446 15345 SH SOLE 15345 0 0
Expedia Group Inc New Common 30212P303 265 4716 SH SOLE 4716 0 0
Exxon Mobil Corp Common 30231G102 288 7594 SH SOLE 2181 0 5413
Fidelity National Information Common 31620M106 1802 14815 SH SOLE 6950 0 7865
Financial Select Sector SPDR E Common 81369Y605 263 12647 SH SOLE 12647 0 0
First Business Financial Services Common 319390100 5166 333273 SH SOLE 0 0 333273
Fiserv Inc Common 337738108 6262 65927 SH SOLE 0 0 65927
GTT Communications Inc Common 362393100 100 12630 SH SOLE 12630 0 0
Home Depot Inc Common 437076102 873 4674 SH SOLE 3942 0 732
Industrials Select Sector SPDR Common 81369Y704 248 4200 SH SOLE 4200 0 0
Inovalon Hldgs Inc Cl A Common 45781D101 618 37095 SH SOLE 35895 0 1200
Intel Corp Common 458140100 721 13329 SH SOLE 11229 0 2100
Intercontinental Exchange Inc Common 45866F104 792 9812 SH SOLE 9812 0 0
iShares Core MSCI EAFE ETF Common 46432F842 39459 790925 SH SOLE 790925 0 0
iShares Core S&P Mid-Cap ETF Common 464287507 21826 151716 SH SOLE 151716 0 0
iShares Core S&P Small-Cap ETF Common 464287804 29171 519898 SH SOLE 519898 0 0
iShares Core US Aggregate Bond Common 464287226 44655 387061 SH SOLE 387061 0 0
iShares Edge MSCI Min Vol EAFE Common 46429B689 39598 638167 SH SOLE 638167 0 0
iShares Edge MSCI Min Vol USA Common 46429B697 41162 762112 SH SOLE 762112 0 0
iShares Edge MSCI USA Momentum Common 46432F396 17119 160775 SH SOLE 160775 0 0
iShares National Muni Bond ETF Common 464288414 2744 24282 SH SOLE 24282 0 0
iShares Russell 1000 ETF Common 464287622 598 4224 SH SOLE 4224 0 0
iShares Russell 1000 Growth ET Common 464287614 32659 216787 SH SOLE 216787 0 0
iShares Russell 1000 Value ETF Common 464287598 32275 325419 SH SOLE 325419 0 0
iShares Russell 2000 Common 464287655 208 1817 SH SOLE 1817 0 0
iShares Russell 2000 Growth Common 464287648 499 3152 SH SOLE 3152 0 0
iShares Russell 2000 Value Common 464287630 382 4662 SH SOLE 4662 0 0
iShares S&P 500 Core Common 464287200 840 3250 SH SOLE 3250 0 0
Johnson & Johnson Common 478160104 693 5288 SH SOLE 4688 0 600
Johnson Controls Intl, PLC Common G51502105 300 11113 SH SOLE 11113 0 0
JPMorgan Chase & Co Common 46625H100 746 8283 SH SOLE 8159 0 124
Kimberly-Clark Corp Common 494368103 329 2570 SH SOLE 2170 0 400
Kla-tencor Corp Common 482480100 764 5314 SH SOLE 5314 0 0
Kroger Co Common 501044101 684 22717 SH SOLE 22717 0 0
Lam Research Corporation Common 512807108 961 4006 SH SOLE 4006 0 0
Lilly Eli Co Common 532457108 566 4078 SH SOLE 4078 0 0
Lowe's Companies Inc Common 548661107 631 7338 SH SOLE 7338 0 0
McDonald's Corp Common 580135101 535 3238 SH SOLE 1513 0 1725
Merck & Co Inc Common 58933Y105 991 12878 SH SOLE 12415 0 463
MGE Energy Inc Common 55277P104 387 5916 SH SOLE 4536 0 1380
Microsoft Corp Common 594918104 1890 11982 SH SOLE 9572 0 2410
Mondelez Intl Inc Class A Common 609207105 559 11164 SH SOLE 0 0 11164
Nextera Energy Inc Common 65339F101 226 938 SH SOLE 150 0 788
Nice Ltd Sponsored ADR Common 653656108 434 3025 SH SOLE 3025 0 0
Nike Inc Common 654106103 204 2467 SH SOLE 2467 0 0
NMI Holdings Inc Cl A Common 629209305 135 11604 SH SOLE 0 0 11604
Paychex Inc Common 704326107 600 9540 SH SOLE 9540 0 0
Paypal Hldgs Inc Common 70450Y103 363 3795 SH SOLE 3795 0 0
Pepsico Inc Common 713448108 427 3554 SH SOLE 3054 0 500
Pfizer Inc Common 717081103 251 7696 SH SOLE 7396 0 300
Philip Morris International In Common 718172109 707 9688 SH SOLE 300 0 9388
Procter & Gamble Co Common 742718109 721 6550 SH SOLE 5550 0 1000
Progressive Corp Common 743315103 838 11349 SH SOLE 11349 0 0
Qualcomm Inc Common 747525103 437 6461 SH SOLE 6461 0 0
Quanta Services Inc Common 74762E102 372 11720 SH SOLE 11720 0 0
Republic Services Inc Common 760759100 522 6961 SH SOLE 6961 0 0
Rio Tinto PLC Sponsored ADR Common 767204100 294 6449 SH SOLE 6449 0 0
S&P Global Inc Common 78409V104 747 3048 SH SOLE 3048 0 0
Spdr Gold Trust Shs Common 78463V107 296 2000 SH SOLE 2000 0 0
SPDR S&P 500 ETF Common 78462F103 10814 41957 SH SOLE 41957 0 0
Starbucks Corp Common 855244109 509 7746 SH SOLE 7746 0 0
Stryker Corp Common 863667101 687 4129 SH SOLE 4129 0 0
Sysco Corporation Common 871829107 554 12132 SH SOLE 12132 0 0
T Mobile US Inc Common 872590104 518 6169 SH SOLE 6169 0 0
Technology Select Sector SPDR Common 81369Y803 232 2890 SH SOLE 2890 0 0
Tetra Tech Inc New Common 88162G103 297 4212 SH SOLE 4212 0 0
Texas Instruments Inc Common 882508104 772 7726 SH SOLE 7726 0 0
Thomson Reuters Corp Common 884903709 373 5500 SH SOLE 5500 0 0
TJX Companies Inc Common 872540109 800 16735 SH SOLE 16735 0 0
Travelers Companies Inc Common 89417E109 490 4929 SH SOLE 4929 0 0
UnitedHealth Group Inc Common 91324P102 1205 4831 SH SOLE 4831 0 0
Vanguard Communication SVCS ET Common 92204A884 259 3400 SH SOLE 3400 0 0
Vanguard FTSE Developed Market Common 921943858 336 10063 SH SOLE 10063 0 0
Vanguard Index Growth Common 922908736 235 1502 SH SOLE 1502 0 0
Vanguard Index Value Common 922908744 233 2614 SH SOLE 2614 0 0
Vanguard Small-Cap ETF Common 922908751 407 3527 SH SOLE 3527 0 0
Vanguard Total Stock Market ET Common 922908769 123850 960748 SH SOLE 960748 0 0
Vodafone Group Plc Adr Common 92857W308 344 24998 SH SOLE 24998 0 0
Wal-Mart Inc Common 931142103 239 2100 SH SOLE 2100 0 0
Walt Disney Company Common 254687106 1036 10721 SH SOLE 10308 0 413
Western Digital Corp Common 958102105 403 9680 SH SOLE 9680 0 0
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