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INVESTOR RELATIONS

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ProfilePRIME RESTAURANTS ROYALTY INCOME FUND
 (TSX - EAT.UN)
 
Prime Restaurants Royalty Income Fund
Webcast
Prime Restaurants Royalty Income Fund Third Quarter 2009 Results & Conference Call
Thursday, November 12, 2009, 10:00 AM ET



Prime Restaurants Royalty Income Fund is a limited purpose trust established under the laws of the Province of Ontario. Through its subsidiary, PRC Trademarks Inc., Prime Restaurants Royalty Income Fund is entitled to receive royalties of 3.25% of the gross revenue from pooled restaurants under the terms of a 99 year licence agreement with Prime Restaurants of Canada Inc.

Prime Restaurants of Canada Inc. pays the royalties to PRC Trademarks Inc. in consideration for a non-exclusive license to use certain trade-marks in Canada (other than the Northwest Territories) for a term of 99 years from the closing of the offering (July 22, 2002).

Through PRC Trademarks Inc., the Fund is also entitled to receive 3.25% of all gross revenue generated from new restaurants opened within the existing concepts, and will have the option to buy, at a price to be negotiated with Prime Restaurants of Canada Inc., the trade-marks and associated rights relating to new concepts developed or purchased by Prime Restaurants of Canada Inc.

There are currently 161 pooled restaurants contributing to the sales on which the royalty is based. The number of pooled restaurants will be reviewed annually and adjusted as necessary every January 1.

The Fund pays distributions to Unitholders monthly, and the distributions consist of net cash receipts, less estimated amounts required for payment of expenses of the Fund, and cash redemptions of trust units.

Prime Restaurants of Canada Inc.

Prime Restaurants of Canada Inc. ("Prime") owns, operates, and franchises some of Canada's leading chains of casual dining restaurants and premium pubs.

The founders of Prime, pioneers since 1979 in the Canadian casual dining industry, opened the first Casey's restaurant in 1980. Today, Prime's portfolio includes: East Side Mario's; Casey's; a family of authentic pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, Tir nan Óg and Slàinte; and Belgian-style brasseries operating under the trade-mark Bier Markt. Prime also operates, directly and franchises an Italian restaurant concept under the name Pat and Mario's.

Prime has a number of competitive strengths that have helped the company maintain a leadership position in the Canadian casual dining industry. The operation of multiple brands mitigates risk through diversification, allows increased sector penetration, increased local market penetration, and greater flexibility. In addition, its "just right" pricing strategy attracts guests in both good and bad economic times. Also, most of its restaurants are operated by independent franchisees, using an attractive franchise program controlled by experienced management.

Prime has achieved significant growth, expanding the number of restaurants operated from 88 in 1997 to 161 at the end of 2008. Prime's revenues have grown annually as a result of the larger restaurant base. The company expects to continue to grow through franchising, multi-brand development, and management and operational excellence.

Market SummaryDesktop Summary
Trading SymbolEAT.UN
ExchangeTSX
Market Value ($M)26.40
Stock Quote$ 4.32
Change$ 0
0
 
%
Volume450

As of February 8, 2010
Minimum 20 minute delay.


Prime Restaurants Royalty Income Fund

(905) 568-0000

Registrar and Transfer Agent:
Inquiries regarding change of address, registered holdings, transfers and duplicate mailings should be directed to:
Computershare Trust Company of Canada
100 University Avenue
9th Floor
Toronto, Ontario M5J 2Y1

Auditors:
PriceWaterhouseCoopers LLP
Toronto, Ontario

Legal Counsel:
Fraser Milner Casgrain LLP
Calgary, Alberta

Stock Exchange Listing:
Toronto Stock Exchange
Symbol: EAT.UN

Investor Inquiries:
John A. Rothschild, Chairman and CEO, Prime Restaurants of Canada
jrothschild@primerestaurants.com

Steven B. Sharpe, Chairman
ssharpe@primerestaurants.com

Period:

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