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Corporate ProfileHERITAGE FINANCIAL GROUP (NASDAQ - HBOS) 
Heritage Financial Group is the mid-tier holding company for HeritageBank of the South, a community-oriented bank serving primarily Southwest Georgia and North Central Florida through eight full-service banking offices. As of March 31, 2009, the Company reported total assets of approximately $491 million and total stockholders' equity of approximately $62 million. For more information about the Company, visit HeritageBank of the South on the Web at www.eheritagebank.com, and see Investor Relations under About Us.

Heritage, MHC, a mutual holding company formed in 2002, holds approximately 76% of the shares of Heritage Financial Group. The remaining 24% of Heritage Financial Group's shares are held by public stockholders following the Company's June 2005 initial public offering.


Market SummaryDesktop Summary
Trading SymbolHBOS
ExchangeNASDAQ
Market Value ($M)85.79
Stock Quote$ 8.25
Change$ 0.46
5.91
 
%
Up
Volume1,292

As of February 9, 2010 4:00 PM
Minimum 20 minute delay.


Heritage Financial Group (MHC)
310 West Oglethorpe Boulevard
Albany, GA 31701
(229) 878-3329

Investor Relations Firm
Corporate Communications, Inc.
523 Third Avenue South
Nashville, TN 37210
(615) 254-3376

Contact:
Patrick J. Watson
Senior Vice President and Principal
pat.watson@cci-ir.com

Transfer Agent
Registrar and Transfer Company
10 Commerce Drive
Cranford, NJ 07016
(800) 368-5948



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