First California Financial Group,Inc.

KBW 2010 Community Bank Investor Conference
Wednesday, July 28, 2010 at 8 a.m. Pacific

First California Financial Group’s
Second Quarter 2010 Earnings Conference Call
Thursday, July 22, 2010 at 11 a.m. Pacific

Webcast

First California Financial Group, Inc. (Nasdaq:FCAL) is emerging as a regional force of strength and stability in Southern California banking, celebrating 31 years of business. With total assets of $1.46 billion, the company operates throughout Southern California under the First California Bank brand. The bank specializes in serving the financial needs of the commercial market, particularly small- and middle-sized businesses, professional firms and commercial real estate, development and construction companies. With a commitment to provide the best client service available in its markets, First California Bank offers a full line of quality commercial banking products through 17 full-service branch offices in Los Angeles, Orange, Riverside, San Bernardino, San Diego and Ventura counties. For additional information on First California Bank's products and services, visit www.fcbank.com.

First California was a wholly owned subsidiary of National Mercantile Bancorp formed to facilitate the reincorporation merger with National Mercantile and the merger with FCB Bancorp, which occurred on March 12, 2007. Accordingly, First California's historical balance sheet and results of operations before the merger are the same as the historical information of National Mercantile. The company's results of operations include approximately 19 days of FCB Bancorp's results for the 2007 first quarter.

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Market Summary
Trading Symbol	FCAL
Exchange	NASDAQ
Market Value ($M)	78.61
Stock Quote	$ 2.79
Change	$ 0.25 9.84 %
Volume	43,274


As of July 30, 2010 Minimum 20 minute delay.


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