• Umpqua Holdings Corporation
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  • Umpqua Bank Educates Youth on National Teach Children to Save Day, April 21
    Umpqua Offers Five Simple Tips for Teaching Children Financial Responsibility 
    Company Release - 04/20/2009 14:04

    PORTLAND, Ore.--(BUSINESS WIRE)-- Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (NASDAQ:UMPQ), joins bankers nationwide to celebrate National Teach Children to Save Day (NTCTSD) on Tuesday, April 21. Founded by the American Bankers' Association Education Foundation (ABA), NTCTSD educates youth about the importance of saving. This year, the ABA is calling on the more than two million bankers in the U.S. to help it educate at least one million students through its NTCTSD Million Child Challenge.

    Umpqua Bank associates in Northern California, Oregon and Western Washington will observe the annual event by providing interactive in-school presentations and sponsoring educational contests encouraging regular savings habits and illustrating the differences between needs and wants. Umpqua has participated in NTCTSD for the past six years and will contribute to this year's Million Child Challenge by hosting more than 70 local events reaching nearly 6,000 children.

    "It is more important than ever that parents and communities take an active role in teaching children how to save," said Nicole Stein, vice president of community relations for Umpqua Bank. "As Americans take a hard look at their saving habits and reevaluate how to spend smart, it's critical that we also extend those lessons to the next generation. Umpqua Bank is proud to be a part of this educational effort and is a year-round resource for adults and children alike to learn money-management skills."

    In addition to this concentrated effort for NTCTSD, Umpqua Bank'sLearn to Earn program provides weekly opportunities for children to save in 101 schools in California and Oregon. The program offers on-campus banking to kindergarten through eighth grade students and educates them about the value of saving money while encouraging life-long money management skills using interactive activities.

    Five Tips for Teaching Financial Responsibility

    In an effort to extend money saving lessons beyond NTCTSD, Umpqua Bank offers the following tips for teaching children about responsible money management:

        --  Value of Saving - Teach children why you save and why they should save
            by using everyday examples like buying groceries. Illustrate how savings
            can grow by collecting money in a jar or container.
        --  Needs vs. Wants -Explain the differences between needs and wants and how
            to prioritize spending. Use examples like toothpaste vs. another video
        --  Allowance - Consider an allowance to teach how money is earned. Provide
            an allowance in a way that children can save part of it and spend part
            of it (for example, if an allowance is $5, give five one dollar bills so
            some can be saved and some spent).
        --  Set a Goal - Setting a goal for savings or to buy a desired item will
            help teach a child to be responsible for him/herself and reinforce the
            feeling of accomplishment when the goal is reached.
        --  Open a Savings Account - Establish regular saving habits that will last
            a lifetime by opening a savings account with your child.

    About Learn to Earn

    Learn to Earn (LTE) was developed in 1996 in Arcata, Calif., to teach students in grades kindergarten through eighth the value of saving money and to encourage life-long money management skills. The program offers a savings account designed just for students that can be opened for as little as $1.00 and earns interest immediately. Combining classroom instruction, rewards, and ongoing events, LTE provides children with the convenience of on-campus banking in 101 schools and serves more than 7,600 student accounts. For more information on Umpqua Bank's Learn to Earn program and to find out how to enroll a new school, visit www.umpquabank.com.

    About Umpqua Bank

    Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation (NASDAQ:UMPQ) and has 150 locations between Napa, Calif. and Bellevue, Wash., along the Oregon and Northern California Coast and in both Central California and Central Oregon. Umpqua Bank has been recognized for its innovative customer experience and banking strategy by national publications including the Wall Street Journal, New York Times, BusinessWeek, Fast Company and CNBC. The company has been recognized for the past three years in a row on FORTUNE magazine's list of the country's "100 Best Companies To Work For." Umpqua Holdings also owns retail brokerage subsidiary Strand, Atkinson, Williams & York Inc., which has locations in Umpqua Bank stores and in dedicated offices throughout Oregon. Umpqua Bank'sPrivate Client Services Division provides tailored financial services and products to individual customers. Umpqua Holdings Corporation is headquartered in Portland, Ore. For more information, visit http://www.umpquabank.com/.

        Source: Umpqua Bank

    Contact: Umpqua Bank Nicole Stein, 503-727-4130 NicoleStein@umpquabank.com or LANE PR Shannon Riggs, 503-546-7885 Shannon@lanepr.com