PORTLAND, Ore.--(BUSINESS WIRE)--
Umpqua
Holdings Corporation (NASDAQ:UMPQ), the parent company of Umpqua
Bank, has appointed Luanne Calvert, CMO of Virgin America Inc., to its
board of directors, effective September 25, 2015.
As chief marketing officer of Virgin America, Calvert leads the
airline’s brand strategy, online marketing, public relations, social
media, and in-flight content and loyalty teams, including its Elevate
frequent flyer program and credit card businesses.
“Luanne brings a terrific marketing and customer experience background
to Umpqua’s board of directors,” said Ray Davis, president and CEO of
Umpqua Holdings Corporation. “Her innovative approach complements
Umpqua’s, and will add important perspective as we continue to advance
the company’s growth strategy. We are pleased to welcome her to Umpqua.”
Before joining Virgin, Calvert served as creative director at Google,
where she managed the brand globally and developed innovative campaigns
to bring Google products directly to consumer and business audiences.
Calvert also served as a Director of Marketing at Yahoo!, Inc. where she
founded Yahoo!'s buzz marketing team before the term “viral marketing”
existed, and served as Vice President of Marketing at Joe Boxer Apparel,
during which time the company was recognized as “Marketer of the Year”
by BrandWeek.
Calvert currently sits on the boards of the SF
Travel Association and of First
Graduate, a college success nonprofit organization. She is an
advisor to the iMedia,
VentureBeat,
and The
Real-Time Academy organizations, and was one of PRWeek's Top
Marketing Innovators in 2015. Calvert holds a Bachelor of Science degree
in marketing from San Francisco State University.
About Umpqua Holdings Corporation
Umpqua Holdings Corporation (NASDAQ:UMPQ) is the parent company of
Umpqua Bank, an Oregon-based community bank recognized for its
entrepreneurial approach, innovative use of technology, and distinctive
banking solutions. Umpqua Bank has locations between San Francisco,
California, and Seattle, Washington, along the Oregon and Northern
California Coast, Central Oregon and Northern Nevada. Umpqua Holdings
also owns a retail brokerage subsidiary, Umpqua Investments, Inc., which
has locations in Umpqua Bank stores and in dedicated offices in Oregon.
Umpqua Private Bank serves high net worth individuals and
non-profits, providing trust and investment services. Umpqua Holdings
Corporation is headquartered in Portland, Ore. For more information,
visit www.umpquaholdingscorp.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150914005385/en/
Umpqua Holdings Corporation
Eve Callahan, 503-727-4188
EVP,
Corporate Communications
evecallahan@umpquabank.com
Source: Umpqua Holdings Corporation