• Umpqua Holdings Corporation
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  • Umpqua Holdings Corp. Bucks Tradition, Creates Interactive Annual Report
    Company Release - 05/01/2006 16:05

    PORTLAND, Ore., May 1 /PRNewswire-FirstCall/ -- Known for its innovation in the financial services industry, Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (Nasdaq: UMPQ) and the largest independent community bank in the Pacific Northwest and Northern California, launched today its first interactive annual report. The report, available at www.umpquaholdingscorp.com/ar, reflects the company's unique approach to banking with animation, music and a video Q&A with Umpqua Holdings Corporation President and CEO Ray Davis.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20030917/SFW078LOGO)

    "Innovation and creativity are fundamental to Umpqua as a company and a brand," said Umpqua Bank executive vice president, creative strategies, Lani Hayward. "Using interactive media allowed us to create a vibrant annual report that more vividly conveys the spirit of our brand. It's an informative and flexible piece that can be shared and viewed anytime."

    Umpqua's annual report utilizes interactive design elements not commonly found in most electronic annual reports, such as flash animation and motion graphics. These interactive elements were used to facilitate a deeper understanding of the company for shareholders and interested parties.

    Umpqua Bank worked with Michael Patrick Partners, located in Palo Alto, Calif., and Portland, Ore., a nationally recognized design and brand development firm specializing in annual reports. Michael Patrick collaborated with Fashion Buddha, also based in Portland, Ore., to provide flash animation and programming, as well as motion graphics.

    About Umpqua Holdings Corporation

    Umpqua Holdings Corporation is the parent company of Umpqua Bank, an Oregon-based community bank recognized for its entrepreneurial approach, innovative use of technology, and distinctive banking solutions. Umpqua Bank has 96 locations between Sacramento, Calif. and Bellevue, Wash., along the Oregon and Northern California Coast and in Central Oregon. Recently recognized as the most admired banking services company in Oregon by Oregon executives and by BusinessWeek magazine as one of the "best ideas" of 2005, Umpqua Bank continues to gain attention for its innovative customer experience. Umpqua Holdings also owns a retail brokerage subsidiary Strand, Atkinson, Williams & York, Inc., which has locations in Umpqua Bank stores and in dedicated offices throughout Oregon and Southwest Washington. Umpqua Bank's Private Client Services Division provides tailored financial services and products to individual customers. Umpqua Holdings Corporation is headquartered in Portland, Ore. For more information, visit www.umpquaholdingscorp.com.

    SOURCE  Umpqua Holdings Corporation
        -0-                             05/01/2006
        /CONTACT:  Lani Hayward of Umpqua Holdings Corporation, +1-503-727-4132,
    or LaniHayward@UmpquaBank.com; or Eve Callahan, +1-503-546-7878, or
    eve@lanemarketing.com, for Umpqua Holdings Corporation/
        /Photo:  http://www.newscom.com/cgi-bin/prnh/20030917/SFW078LOGO
                  AP Archive:  http://photoarchive.ap.org
                  PRN Photo Desk photodesk@prnewswire.com/
        /Web site:  http://www.umpquaholdingscorp.com/
        (UMPQ)
    
    CO:  Umpqua Holdings Corporation
    ST:  Oregon
    IN:  FIN CPR MLM
    SU:  PDT
    
    TX-CD
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    0233 05/01/200616:05 EDThttp://www.prnewswire.com