PORTLAND, Ore., July 13 /PRNewswire-FirstCall/ -- Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (Nasdaq: UMPQ), has promoted David Edson to the position of president, Umpqua Bank Oregon. Edson will retain his current responsibilities as president of commercial banking as well as oversee retail banking and private client services in Oregon. Ray Davis continues to lead the organization as president and CEO of Umpqua Holdings Corporation.

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"Throughout his time at Umpqua bank Dave has demonstrated the decision- making capabilities, visionary thinking and commitment to Umpqua's brand of banking that will drive our organization forward," said Ray Davis, Umpqua Holdings president and CEO. "Dave's promotion provides Umpqua with an increased level of focus in the Oregon market as we continue to grow from Sacramento to Seattle."

With more than 32 years of banking experience, Edson joined Umpqua Bank in 2002 as president of commercial banking. His responsibilities have included executive leadership of the bank's resources dedicated to the growth and development of business relationships. Prior to joining Umpqua, Edson served five years as president of Bank of America, Idaho.

Edson graduated with honors in business and economics from Albertson College of Idaho, and earned a Doctorate of Jurisprudence from Willamette University School of Law in Salem, Ore. He has held a number of prominent positions in the banking industry including past president of the Idaho Bankers Association and past chair of the ABA Government Relations Council. Throughout his career, he has been active in numerous civic and charitable organizations.

Umpqua Holdings recently completed its acquisition of California-based Humboldt Bancorp and the merger of Humboldt's principal operating subsidiary, Humboldt Bank, into Umpqua Bank. Robert Daugherty, previously president and CEO of Humboldt Bancorp, is the president of Umpqua Bank California.

About Umpqua Bank

Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation and has 91 locations between Sacramento, Calif. and Vancouver, Wash., and along the Oregon Coast and Central Oregon. Umpqua Bank was named #1 on "The 100 Best Companies to Work for in Oregon" large companies list for 2004 by Oregon Business Magazine. Umpqua Holdings also owns retail brokerage subsidiary Strand, Atkinson, Williams & York, Inc., which has 14 locations throughout Oregon and Southwest Washington and offers brokerage services within Umpqua Bank stores. Umpqua Bank's Private Client Services Division provides tailored financial services and products to individual customers. Umpqua Holdings Corporation is headquartered in Portland, Ore. For more information, visit www.umpquabank.com.

SOURCE  Umpqua Bank
    -0-                             07/13/2004
    /CONTACT:   Lani Hayward of Umpqua Bank, +1-503-228-2117, or
lanihayward@umpquabank.com; or Charley Ciresi of Lane Marketing,
+1-503-546-7878, or Charley@lanemarketing.com, for Umpqua Bank/
    /Photo:  http://www.newscom.com/cgi-bin/prnh/20030917/SFW078LOGO
             AP Archive:  http://photoarchive.ap.org
             PRN Photo Desk, 888-776-6555 or 212-782-2840/
    /Web site:  http://www.umpquaholdingscorp.com /
    (UMPQ)

CO:  Umpqua Bank; Umpqua Holdings Corporation
ST:  Oregon, California
IN:  FIN
SU:  PER

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