• Umpqua Holdings Corporation
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  • Umpqua Bank Leases Space for Its Second Next-Generation Store in Portland Area
    Company Release - 02/03/2004 12:00
                     4,500-Square-Foot Store Located in Tualatin

    PORTLAND, Ore., Feb. 3 /PRNewswire-FirstCall/ -- Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (Nasdaq: UMPQ), has leased space in Tualatin for the latest installation of its next-generation stores. Located at 18757 S.W. Martinazzi Avenue, the site will undergo renovation to transform the space into Umpqua Bank's store concept model first introduced at Umpqua's Portland Pearl District flagship store in March 2003. The Tualatin store is expected to open in late summer 2004.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20030917/SFW078LOGO )

    Umpqua Bank concept model stores feature non-traditional bank amenities such as an Internet cafe, a large flat screen television for viewing financial broadcasts and the bank's own blend of coffee. With Umpqua's nationally recognized focus on exceptional customer service, the new Tualatin store will serve both business and personal banking customers.

    "Umpqua Bank continues to expand and offer more customers the unique banking experience provided at our next-generation stores," said Ray Davis, president and CEO of Umpqua Bank. "The location in Tualatin is designed to create a personalized experience for our customers with more interactivity and more choices."

    The new store will include retail-inspired elements including displays of hardback business books, Visa gift cards, and a complimentary Umpqua chocolate presented on a tray with each transaction. To ensure exceptional customer service, all associates will attend the World's Greatest Bank University, Umpqua's signature training program.

    The store concept and design were conceived by Ziba Design International and architect Thompson, Vaivota & Associates. Concept model design features of the 4,500-square-foot-store include a concierge-style customer service desk reminiscent of a luxury hotel, comfortable bistro-style seating areas and shopping modules for displaying the bank's unique products and services.

    The Tualatin store will carry on Umpqua's long-standing commitment to community support and involvement by hosting in-store events during and after business hours such as investment seminars, and even non-financial events including presentations on topics like remodeling your home to hosting evening yoga classes in the store. To accommodate multimedia presentations at events, the store will feature a large display screen that drops down from the ceiling.

    About Umpqua Bank

    Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation and has 64 locations between Ashland, Ore. and Vancouver, Wash., and along the Oregon Coast. Umpqua Holdings also owns retail brokerage subsidiary Strand, Atkinson, Williams & York, Inc., which has 14 locations throughout Oregon and Southwest Washington and offers brokerage services within Umpqua Bank stores. Umpqua Bank's Private Client Services Division provides tailored financial services and products to individual customers. Umpqua Holdings Corporation is headquartered in Portland, Ore. For more information, visit www.umpquabank.com.

    This press release includes forward-looking statement within the meaning of the "Safe-Harbor" provisions of the Private Securities Litigation Reform Act of 1995, which management believes are a benefit to shareholders. These statements are necessarily subject to risk and uncertainty and actual results could differ materially due to certain risk factors, including those set forth from time to time in the company's filings with the SEC. You should not place undue reliance on forward-looking statements and we undertake no obligation to update any such statements. Specific risks in this press release include the timely completion of renovation and the opening of the new store.

    SOURCE  Umpqua Holdings Corporation
        -0-                             02/03/2004
        /CONTACT:  Lani Hayward of Umpqua Bank, +1-503-228-2117 or
    lanihayward@umpquabank.com; or Lisa Wood of Lane Marketing, +1-503-221-0480 or
    lisaw@lanemarketing.com, for Umpqua Bank/
        /Photo:  http://www.newscom.com/cgi-bin/prnh/20030917/SFW078LOGO
                  AP Archive:  http://photoarchive.ap.org
                  PRN Photo Desk, 888-776-6555 or 212-782-2840/
        /Web site:  http://www.umpquabank.com /
        /Web site:  http://www.umpquaholdingscorp.com /
        (UMPQ)
    
    CO:  Umpqua Holdings Corporation; Umpqua Bank
    ST:  Oregon
    IN:  FIN
    SU:  RLE
    
    JO-GF 
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    3131 02/03/200412:00 ESThttp://www.prnewswire.com