• Umpqua Holdings Corporation
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  • Umpqua Bank Selects New Marketing Firm
    Company Release - 11/04/2003 12:46
                   Leopold Ketel + Partners Named Agency of Record

    PORTLAND, Ore., Nov. 4 /PRNewswire-FirstCall/ -- Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (Nasdaq: UMPQ), and the largest Oregon-based community bank, announced today that it has chosen Leopold Ketel + Partners to handle branding and advertising efforts throughout the bank's growing service area in Oregon and Southwest Washington.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20030827/UMPQLOGO )

    "Leopold Ketel clearly stood out of the pack of agencies we talked to because of their strategic approach to defining our brand spirit," said Lani Hayward, senior vice president, marketing. "No one else we talked to was able to grasp our unique spirit and convey a shared sense of urgency for reinventing the traditional banking experience."

    "Umpqua Bank is undoubtedly one of the top brands in the Northwest," said John Russell, president, Leopold Ketel + Partners. "We are committed to working with companies that challenge the status quo. The energy, enthusiasm and drive that Umpqua Bank's team has for being a leader in our region and in their industry is infectious."

    About Umpqua Bank

    Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation and has 64 locations between Ashland, Ore. and Vancouver, Wash., and along the Oregon Coast. Umpqua Holdings also owns retail brokerage subsidiary Strand, Atkinson, Williams & York, which has nine locations throughout Oregon and Southwest Washington and offers brokerage services within Umpqua Bank stores. Umpqua Bank's Private Client Services Division provides tailored financial services and products to individual customers. Umpqua Holdings Corporation is headquartered in Portland, Ore. For more information, visit www.umpquabank.com.

    About Leopold Ketel + Partners

    Leopold Ketel + Partners provides integrated marketing services, including strategic planning, advertising, public relations, viral and street marketing and design, to local, regional and national clients. The agency is located in the historic Old Railway building at 112 S.W. First Ave. Leopold Ketel + Partners can be found on the Web at www.leoketel.com.

    SOURCE  Umpqua Bank
        -0-                             11/04/2003
        /CONTACT:  Lani Hayward of Umpqua Bank, +1-503-228-2117, or
    lanihayward@umpquabank.com; or Dina Nishioka of Leopold Ketel & Partners,
    +1-503-295-1918, ext. 130, or dina@leoketel.com/
       /Photo:  http://www.newscom.com/cgi-bin/prnh/20030827/UMPQLOGO
                  AP Archive:  http://photoarchive.ap.org
                  PRN Photo Desk, 888-776-6555 or 212-782-2840/
        /Web site:  http://www.umpquabank.com /
    CO:  Umpqua Bank; Umpqua Holdings Corporation; Leopold Ketel + Partners
    ST:  Washington, Oregon
    SU:  CON
    -- SFTU095 --
    7196 11/04/200312:46 ESThttp://www.prnewswire.com