SNL Kagan MediaCensus

SNL Kagan MediaCensus provides an unrivaled resource for comprehensive information on TV networks and operators. This powerful querying tool drills down into quarterly subscriber, channel lineup and provider/operator footprint data on a variety of levels: operator (including cable, telco TV and DBS operators), state, market (DMA®), county, headend, ZIP code package and network/feed.

Essential intelligence for a variety of industry players:

Multichannel Operators

• Track competitor footprint and subscriber growth and expansion
• Ensure channel lineups and package offerings are competitive

TV Networks

• Validate and reconcile internal remittances pre-audit
• Monitor competitors to acquire new carriage and enhance existing carriage
• Effectively negotiate optimal channel position
• Get greater insight into your neighborhood to intelligently manage your marketing campaigns

Multichannel Equipment and Technology Vendors

• Monitor operators' growth patterns
• Identify potential technology demand

Broadcasters

• Track broadcast signal distribution outside of your DMA®
• Understand demographic composition in the ZIP codes you serve
• Measure potential viewership vs. other available networks by geography and operator

Investment Banks, Investment Managers and other Financial Firms

• Evaluate potential multichannel M&A targets who serve key geographies
• Develop pro forma analyses of mergers with granular subscriber data
• Identify under-served geographies for underwriting efforts and capital investment

Studios

• Validate and reconcile royalty payments

Ad Buyers and Sellers

• Identify potential audience reach
• Calculate ad impressions