SNL Kagan's Economics of Basic Cable Networks is the most comprehensive network-by-network analysis of the cable programming industry available. Access databased numbers for nearly 200 TV networks interactively or read the comprehensive study for forecasts, analysis, benchmarks, and 300 easy-to-use spreadsheets.
This year's study shows that overall results for 2008 were robust, despite the weak economy. Highlights from Economics of Basic Cable Networks include:
- In 2008, ad revenues grew 7.3% to $17.8 billion
- For the 2nd year in a row, TBS leads all networks with the most cable TV households, followed by the Weather Channel and Discovery
- Sports-based channels continue to dominate the license-fee landscape
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