Every Investor Relations Officer knows the importance of an IR website, though the purpose and goals of the site will vary based on the needs of each company. For many, the site serves as the archive of record for all historical public disclosure, while others view it as the primary method of disclosure itself. And for some, the IR site is simply used to maintain compliance with SEC regulations. Regardless of the perspective, a great IR website serves as an easy way to communicate important information to a large number of investors or analysts in real time, and in a consistent manner.
This guide is part of a series of informational materials produced by SNL IR Solutions to assist companies in maximizing the value of their IR site. This publication focuses specifically on compliance and disclosure issues, as well as web best practices. These are essential building blocks, and no IR website is complete unless certain regulatory requirements are met and proper web standards are maintained, making the experience both valuable and easy for company shareholders.
For a public company, an Investor Relations Website is more than just a regulatory requirement, it's a communications platform. Investor Relations Officers should view the IR Website as an opportunity to connect with investors and analysts in a medium that offers technological and functional advantages that cannot be matched by paper filings, 24 hours a day, 7 days a week.
Companies can utilize their IR Websites to differentiate themselves and provide a more comprehensive sense of their strategy and results by including content that speaks more directly to their business and their industry. It's also an opportunity for companies to outline their own unique approach within the industry that makes their value proposition compelling to an investor, and to provide the financial data alongside that message to back it up. This whitepaper provides some examples of sector-specific data that can add great value to company IR Web sites in different industries.