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Related Companies GSI Commerce Inc. (GSIC)

Related Documents Press Release (PR) GSI Commerce Inc. 11/3/2009, filed on 11/3/2009

Related Articles 9/1/2009 GSI Commerce buys Pepperjam 4/7/2009 GSI Commerce unit buys Silverlign Group 4/6/2009 GSI Commerce unit opens New York office

Related Deals GSI Commerce, Inc./Silverlign Group, Inc. GSI Commerce, Inc./Pepperjam, Inc.

GSI Commerce Inc. said Nov. 3 that it rebranded its digital marketing agency, gsi interactive, as TrueAction.

"TrueAction, as a brand, is all about forging new ways of understanding online consumers in order to maximize user satisfaction and client revenue," TrueAction President Nick Pahade said in a release. "Reflex Marketing is our philosophy that all actions have a transactional value whether it be monetary, physical or emotional."

TrueAction's rebranding follows a period of strategic growth including the recent opening of a New York City office and the acquisitions of two outside firms, Pepperjam and Silverlign Group Inc. in 2009.