Media & Entertainment - Operations and Strategy
Total Traffic Network, Mazda sign direct-to-vehicle deal
November 03, 2009 5:31 PM ET
By Deepa Patadia
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Clear Channel Radio's Total Traffic Network said Nov. 3 that it entered into a direct-to-vehicle deal with Mazda. Mazda joins other automotive original equipment manufacturers including BMW, MINI and Volvo in offering the service. Additionally, the company said it launched the first HD Radio-based device for vehicles from Korean software company Cydle, which will allow customers to receive traffic updates faster than other broadcast and satellite services. Clear Channel Radio is a division of CC Media Holdings Inc.'s Clear Channel Communications Inc. | 
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