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Section 1: 3 (FORM 3)

Ownership Submission
FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Greenhaven Road Investment Management, L.P.
2. Date of Event Requiring Statement (Month/Day/Year)
02/02/2018
3. Issuer Name and Ticker or Trading Symbol
Purple Innovation, Inc. [PRPL]
(Last)
(First)
(Middle)
C/O ROYCE & ASSOCIATES LLC, 8 SOUND SHORE DRIVE, SUITE 190
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
5. If Amendment, Date Original Filed (Month/Day/Year)
(Street)

GREENWICH, CT 06830
6. Individual or Joint/Group Filing (Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock ($0.0001 par value) 774,200
I
By: Greenhaven Road Capital Fund 1, L.P.(1)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(Month/Day/Year)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Warrant (right to buy)(2)   (3) 08/13/2020 Common Stock ($0.0001 par value) 999,700 $11.5 I By: Greenhaven Road Capital Fund 1, L.P.(1)

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Greenhaven Road Investment Management, L.P.
C/O ROYCE & ASSOCIATES LLC
8 SOUND SHORE DRIVE, SUITE 190
GREENWICH, CT 06830
    X    
MVM Funds LLC
C/O ROYCE & ASSOCIATES LLC
8 SOUND SHORE DRIVE, SUITE 190
GREENWICH, CT 06830
    X    
Greenhaven Road Capital Fund 1, L.P.
C/O ROYCE & ASSOCIATES LLC
8 SOUND SHORE DRIVE, SUITE 190
GREENWICH, CT 06830
    X    
Miller Scott Stewart
C/O ROYCE & ASSOCIATES LLC
8 SOUND SHORE DRIVE, SUITE 190
GREENWICH, CT 06830
    X    

Signatures

/s/ Scott Miller, for himself and as the Managing Member of the General Partner (for itself and on behalf of Fund 1 and the Investment Manager) 07/10/2018
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns the securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.
(2) Two Warrants are exercisable into one share of Common Stock at a price of $11.50 per share of Common Stock.
(3) Exercisable into shares of Common Stock at any time at the option of Fund 1.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, See Instruction 6 for procedure.

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