Toggle SGML Header (+)

Section 1: SC 13G/A (SC 13G/A)






Washington, D.C. 20549




Under the Securities Exchange Act of 1934

(Amendment No. 1)*



(Name of Issuer)


Common Stock

(Title of Class of Securities)



(CUSIP Number)


February 6, 2019

(Date of Event which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule is filed:


¨  Rule 13d-1(b)
x  Rule 13d-1(c)
¨  Rule 13d-1(d)


*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.


The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).


Continued on following pages

Page 1 of 4 Pages







CUSIP NO. 37954X105 Page 2 of 4 Pages


CUSIP No.  37954X105  
(1) Names of reporting persons Baleen Capital Management LLC
(2) Check the appropriate box if a member of a group (a)
(see instructions) (b)
(3) SEC use only  
(4) Citizenship or place of organization DE
Number of shares beneficially owned by each reporting person with:  
(5) Sole voting power 1,278,920
(6) Shared voting power 0
(7) Sole dispositive power 1,278,920
(8) Shared dispositive power 0
(9) Aggregate amount beneficially owned by each reporting person 1,278,920
(10) Check if the aggregate amount in Row (9) excludes certain shares (see instructions)  
(11) Percent of class represented by amount in Row (9) 12.2%
(12) Type of reporting person (see instructions) IA





CUSIP NO. 37954X105 Page 3 of 4 Pages


Item 1(a). Name of Issuer:
  PURPLE INNOVATION, INC. (the “Issuer”).
Item 1(b). Address of the Issuer's Principal Executive Offices:
  123 East 200 North Alpine, Utah 84004.
Item 2(a). Name of Person Filing
  Baleen Capital Management LLC (the “Reporting Person”).
Item 2(b). Address of Principal Business Office or, if None, Residence:
  404 5th Avenue, Floor 3, New York, NY 10018.
Item 2(c). Citizenship:
  The Reporting Person is a Delaware limited liability company.
Item 2(d). Title of Class of Securities:
  Common Stock (the “Shares”) and Warrants for Common Stock (the “Warrants”).
Item 2(e). CUSIP Number:
Item 3. If this statement is filed pursuant to Rule 13d-1(b), or 13d-2(b) or (c), check whether the person filing is a:
  (a) ¨ Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).
  (b) ¨ Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
  (c) ¨ Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).
  (d) ¨ Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C 80a-8).
(e) ¨ An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);
  (f) ¨ An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);
  (g) ¨ A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
  (h) ¨ A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
  (i) ¨ A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the
  Investment Company Act of 1940 (15 U.S.C. 80a-3);
  (j) ¨ Group, in accordance with §240.13d-1(b)(1)(ii)(J)
Item 4. Ownership:
Item 4(a). Amount Beneficially Owned:   
  As of the date hereof, the Reporting Person may be deemed to be the beneficial owner of 489,070 Shares and 1,579,700 Warrants.
Item 4(b). Percent of Class:
  As of the date hereof, the Reporting Person may be deemed to be the beneficial owner of 12.2% of the total number of Shares outstanding. 





CUSIP NO. 37954X105 Page 4 of 4 Pages


Item 4(c). Number of shares as to which such person has:  
  Baleen Capital Management LLC    
  (i) Sole power to vote or direct the vote 1,278,920  
  (ii) Shared power to vote or to direct the vote 0  
  (iii) Sole power to dispose or to direct the disposition of 1,278,920  
  (iv) Shared power to dispose or to direct the disposition of 0  
Item 5. Ownership of Five Percent or Less of a Class:  
  This Item 5 is not applicable.    
Item 6. Ownership of More than Five Percent on Behalf of Another Person:
  This Item 6 is not applicable.    
Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company:
  This Item 7 is not applicable.    
Item 8. Identification and Classification of Members of the Group:    
  This Item 8 is not applicable.    
Item 9. Notice of Dissolution of Group:    
  This Item 9 is not applicable.    
Item 10. Certification:      

By signing below the Reporting Person certifies that, to the best of such person's knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having such purpose or effect.





After reasonable inquiry and to the best of my knowledge and belief, the undersigned certifies that the information set forth in this statement is true, complete and correct.



Date:  February 6, 2019 Baleen Capital Management LLC  
  By:        /s/ Fang Li  
                Fang Li  
    Managing Member  






(Back To Top)