<ACCESSION-NUMBER>0001393825-19-000021 <TYPE>SC 13G/A <PUBLIC-DOCUMENT-COUNT>1 <FILING-DATE>20190131 <DATE-OF-FILING-DATE-CHANGE>20190131 <SUBJECT-COMPANY> <COMPANY-DATA> <CONFORMED-NAME>Purple Innovation, Inc. <CIK>0001643953 <ASSIGNED-SIC>2510 <IRS-NUMBER>474078206 <STATE-OF-INCORPORATION>DE <FISCAL-YEAR-END>1231 </COMPANY-DATA> <FILING-VALUES> <FORM-TYPE>SC 13G/A <ACT>34 <FILE-NUMBER>005-88966 <FILM-NUMBER>19554742 </FILING-VALUES> <BUSINESS-ADDRESS> <STREET1>123 E. 200 N. <CITY>ALPINE <STATE>UT <ZIP>84004 <PHONE>801-756-2600 </BUSINESS-ADDRESS> <MAIL-ADDRESS> <STREET1>123 E. 200 N. <CITY>ALPINE <STATE>UT <ZIP>84004 </MAIL-ADDRESS> <FORMER-COMPANY> <FORMER-CONFORMED-NAME>Global Partner Acquisition Corp. <DATE-CHANGED>20150602 </FORMER-COMPANY> </SUBJECT-COMPANY> <FILED-BY> <COMPANY-DATA> <CONFORMED-NAME>Hudson Bay Capital Management LP <CIK>0001393825 <IRS-NUMBER>371511173 <STATE-OF-INCORPORATION>DE <FISCAL-YEAR-END>1231 </COMPANY-DATA> <FILING-VALUES> <FORM-TYPE>SC 13G/A </FILING-VALUES> <BUSINESS-ADDRESS> <STREET1>777 THIRD AVE., 30TH FLOOR <CITY>NEW YORK <STATE>NY <ZIP>10017 <PHONE>212-571-1244 </BUSINESS-ADDRESS> <MAIL-ADDRESS> <STREET1>777 THIRD AVE., 30TH FLOOR <CITY>NEW YORK <STATE>NY <ZIP>10017 </MAIL-ADDRESS> <FORMER-COMPANY> <FORMER-CONFORMED-NAME>Hudson Bay Capital Management, L.P. <DATE-CHANGED>20070320 </FORMER-COMPANY> </FILED-BY>